Mentor Wisdom: "Make every detail perfect, and limit the number of details to perfect." - Jack Dorsey
Mentor Lesson: The Art of Strategic Perfection
I spent $500 on business cards once.
Gold foil. Thick cardstock. Rounded corners. They were gorgeous.
Know how many clients I got from those cards? Zero.
But I felt so professional carrying them around.
Meanwhile my website looked like garbage. My email sequences were broken. My sales process was held together with duct tape.
I was perfecting the wrong stuff.
Jack Dorsey gets this. The Twitter founder built his platform around exactly 140 characters.
He could have added a million features. Chat rooms. Photo filters. Video calls.
Instead he perfected one thing: letting people share thoughts instantly.
That focus made Twitter worth billions while competitors died.
Most entrepreneurs do the opposite. They try to perfect everything at once.
Perfect website. Perfect logo. Perfect business cards. Perfect office space.
They drown in details that don't matter. The stuff that actually makes money sits broken.
Here's what smart business owners do:
Write down everything you could improve. Then cross out 80% of it.
The remaining 20% gets your obsessive attention.
Perfect your sales process, not your Instagram bio. Perfect your product, not your conference room.
Excellence comes from saying no to most things.
Those fancy business cards are still collecting dust somewhere.
But businesses with dialed-in processes? Those actually make money.
As promised, wisdom in under a minute.
Choose your battles wisely,
-Chris
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