Mentor Wisdom: “Ideas are easy. Implementation is hard.” — Guy Kawasaki
Mentor Lesson: Ideas are cheap execution costs everything
Everyone has a "million-dollar idea".
The guy behind you at the coffee shop is convinced his app will revolutionize dating.
The woman at table three swears her subscription box concept will change everything.
And don't get me started on your cousin who's been talking about that "game-changing" business idea for three years straight.
Here's the thing though: ideas are like belly buttons. Everyone's got one, and most of them aren't particularly special.
Guy Kawasaki puts it perfectly: "Ideas are easy. Implementation is hard."
The marketing genius who helped launch Apple knows what he's talking about. He's seen thousands of brilliant concepts die in boardrooms while watching "mediocre" ideas become billion-dollar companies.
Think about it. How many people dreamed of ride-sharing before Uber? Tons. How many actually built the app, recruited drivers, and fought through regulatory battles? Just a handful.
The difference between dreamers and doers isn't intelligence or creativity. It's willingness to get their hands dirty with the messy, unglamorous work of making things happen.
While others are perfecting their pitch decks, successful entrepreneurs are testing prototypes. While competitors are planning their launch strategy, winners are already talking to customers and fixing problems.
The world doesn't need more brilliant ideas sitting in notebooks. It needs more people brave enough to turn those scribbles into something real.
Stop planning the perfect moment to start. Stop waiting for all the pieces to align. Your idea doesn't need to be revolutionary, it just needs to be executed better than everyone else's.
As promised, wisdom in under a minute.
Talk soon,
-Chris
P.S. I'm giving early access to a new performance AI tool I've been testing.