THE BRIEF BY BIZZIOLOGY

AI assistants now make up 56% of global search engine volume.

That is not a typo.

AI assistants drive 45 billion monthly sessions. ChatGPT alone accounts for 89% of them.

And 83% of that usage happens in mobile apps.

People are searching differently, and it is changing fast.

But here is the part nobody is talking about.

Search engines are not dead. Combined usage is actually up 26% since 2023.

People are not replacing search. They are adding AI on top of it.

So what does that mean for your business?

You need to show up in both places now.

Your content, your emails, and your offers need to be built for this new world.

The businesses that figure this out early are going to win big.

The ones that ignore it will wonder what happened.

This article provides more details, go here to check it out.

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Until next time - Bizziology Team

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