Here is a content rule worth stealing.
Most people get it backwards and wonder why nobody buys.
When you make content, you can share four things.
The what. The why. The when. And the how.
Give away the first three for free. Hold the how behind the paywall.
The what. Here is the thing that works.
The why. Here is why it works and why it beats the old way.
The when. Here is the right moment to use it.
All of that, you give away. For free. Every post, every email.
It makes you the person who actually helped before asking for anything.
Then the how. The step by step. The exact way to do it yourself.
That is what people pay for.
Give away the how for free and people get overwhelmed or try alone and fail.
Either way they do not buy, and they do not get the result.
Share the what, the why, the when. Sell the how.
This is the kind of thing Arnas teaches in full on Tuesday.
P.S. June 2, 10am ET. Free to join: [REGISTER FOR FREE]
- Chris